U Svetom Martinu na Muri, od 23. do 25. listopada 2023. održat će se prvi Green Destinations Regional Training Event na svijetu. Tijekom tri dana događaj će okupiti domaće i inozemne turističke stručnjake i istaknute dionike koji će najbolje prakse i razmišljanja o održivosti podijeliti s okupljenim sudionicima kroz panel rasprave, predavanja i interaktivne radionice.

Događaj se po prvi put održava u Hrvatskoj, i to upravo u Međimurskoj županiji, u organizaciji globalne neprofitne organizacije Green Destinations, tvrtke koja je njihov zastupnik u Hrvatskoj Tourism Lab i Turističke zajednice Međimurske županije.

Za destinaciju u kojoj će se održati Green Destinations Regional Training Event, Međimurje je odabrano upravo iz razloga što je prva regija u Hrvatskoj koja je procijenjena održivom destinacijom te nagrađena srebrnom medaljom. To priznanje ne samo da je od velike važnosti za Međimurje, već i za cijelu Hrvatsku, s obzirom na da je Međimurje četvrta održiva regija u svijetu.

Važnost ekskluzivnog training eventa u Međimurju prepoznali su Hrvatska turistička zajednica, koja je pokrovitelj događanja, kao i Predstavništvo Europske komisije u Hrvatskoj.

Program:

Day 1: Training

9.30 - 10.00 Opening speeches

Dr. Katarina Miličević, Tourism Lab CEO

Rudi Grula, Međimurje County Tourist Board Director

Jure Galić, Head of the Department for Support and Coordination

of Tourist Boards, Croatian National Tourist Board

10.00 - 10.15 Green Destinations introduction

Hugo de Jong, Vice-President and Co-founder of Green Destinations,

Head of Destinations Certification at Green Destinations

10.15 - 10.45 Keynote lecture: How do we manage a sustainable

destination and its stakeholders?

Kirsi Hyvaerinen, Founder and CEO at HYVÄ Coaching & Consulting,

Board Member at Global Ecotourism Network, Co-founder of Balkan

Green Initiative, Green Destinations Representative in Montenegro,

Certified Travelife for Tour Operators Coach and Auditor

10.45 - 11.45 Panel discussion

Destination management: new challenges, new needs

Jure Galić, Head of the Department for Support and Coordination

of Tourist Boards, Croatian National Tourist Board
Igor Kreitmeyer, Head of the Board for Environmental Protection,

Ministry of Economy and Sustainable Development
Matija Posavec, Međimurje County Prefect
Dr. Katarina Miličević, Tourism Lab Director

Moderator: Saša Ćeramilac

11.45 - 13.00 Lunch break

13.00 - 14.30 Training session

• Core criteria in sustainable tourism certification
• Interpretation & Reporting Core criteria of the

Green Destinations standard theme 1, 2, 3

14.30 - 15.00 Coffee break

15.00 - 17.00 Training session

• Core criteria in sustainable tourism certification (cont.)
• Interpretation & Reporting Core criteria of the

Green Destinations standard themes 4, 5, 6

19.00 - 21.00 Gala dinner

Day 2: Field visits and best practices

9.00 - 9.30 Keynote speech Sustainability trends in tourism

Dr. sc. Mirela Sučić Čevra, Vice President East and North Europe

and Board Member of the world's largest tourist destination

agency Kuoni Tumlare

9.30 - 10.45 Panel discussion: Best practices - Destinations

Ivana Alilović, Zagreb County Tourist Board Director

Rudi Grula, Međimurje County Tourist Board Director

Majda Jakša, Vukovar-Srijem County Tourist Board Director

Dalibor Cvitković, Mali Lošinj Tourist Board Director

Marija Vukoja Lastvić, Tourism Cluster Herzegovina President

Thierry Joubert, Green Visions Director

Moderator: Saša Ćeramilac

10.45 - 11.00 Coffee break 

11.00 - 12.30 Panel discussion: Best practices - Protected areas

and tourism businesses

Mr. sc. Tomislav Kovačević, Plitvice Lakes National Park General Manager

Mr. sc. Krešimir Rašan, Nature Park Telašćica Director
Goran Morović, owner of Villa Nai 3.3, Leading Hotels of The World member
Zvonko Lajtman, owner of Eko Holiday Home Lina, the first facility in Croatia

with the EU Ecolabel certificate
Nuša Korotaj, General Manager at Terme Sveti Martin
Tina Belej, Director at STIK - Centre for sports, tourism, information

and culture Laško

Moderator: Saša Ćeramilac

12.30 - 13.30 Lunch break

13.30 - 18.00 Field visit Međimurje

• Mlin na Muri 
• Lookout Mađerkin Breg
• Visitor Center “Med dvemi vodami”

Day 3: Training & Workshop

9.00 - 11.30 Training session

• Practical tools and techniques
• Resource inventory
• Appraisal of impacts
• Stakeholder mapping
• Action plan

11.30 - 13.00 Lunch break

13.00 - 15.00 Workshop session

• Implementing practical tools and techniques

15.00 - 15.30 Closing ceremony

• Closing speeches

Dr. Katarina Miličević, Tourism Lab Director

Rudi Grula, Međimurje County Tourist Board Director
Hugo de Jong, Vice-President and Co-founder of Green Destinations,

Head of Destinations Certification at Green Destinations

• Awarding of Certificates